Driving along the M50 today it was clear to see the dominating force that is IKEA has arrived in Dublin. Although its opening date is still a great distance away, its’ building has already made a stamp on the Dublin landscape. Its bold illuminated letters already ozzes on confidence and authority that IKEA has already established in other countires. I can’t wait for the store to open and look forward seeing some of the advertising tatics they will adopt. Have a look of some of their past campaigns for an idea of what we are to expect as the opening date approached, perhaps with a more localised touch.
Integral Function 