Price comes first when shopping for groceries.

The following report taken from Amarach Research Blog and NCA.ie.

Research carried out by Amárach Research on behalf of the National Consumer Agency shows that over half of grocery shoppers are now making their decision on where to shop based on price.

The research showed that 56% of grocery shoppers are shopping in a particular store based on price. A survey carried out earlier this year by the NCA showed that only 31% were influenced by price.