I think I love this phone already… 5 MegaPixel camera on a Sony phone. Mega….
Although I must admit that I am being heavily swayed by its’ association with James Bond. I’m not one who is usually influenced by endorsements or product placements and I can gennerally see the trees from the wood, but the connection between Sony and James Bond is really making me want this phone! I’ve read good and bad reviews about it, and to be honest there seems to be better phones on the market. The Nokia N96, Samsung Pixon and the iPhone are serious competitors but they don’t seem to have the same sort of ‘class’ as the C902. I’ve never used or even seen the phone in real life so I know that im basing my opinion purely on the image Sony have generated for this phone. In this case Sony have hit their market (i.e. me) square on the head. Bang on… Now all I need is the cash…
James Bond’s Phone – Sony Ericsson c902
1 11 2008Comments : Leave a Comment »
Tags: advertising, gadgets, James Bond, James Bond's Phone, Marketing, phones, Sony c902, Sony Ericsson, sponsorship, technology
Categories : advertising, Marketing, technology
The only anti ageing tool you’ll need…
29 10 2008Masculine, Direct, Simple, Clear.
Clinique hits the nail on the head with this new crystal clear visual campaign. I like it a lot.
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Tags: advertising, clinique, Marketing
Categories : advertising, Marketing
Think Contraception
29 10 2008I must admit I find the new “Think Contraception” ads to be quite amusing, memorable and effective. The jingle is incredibly catchy and I find myself humming it to myself all the time!!??! …
“when you walk in the garden, in the garden of eden, whith a beautiful woman. la lala lla la la…”
“Sorry, do you want condoms with that?” – funny, original, to the point, and memorable. I did laugh the first time I heard the phrase and I wouldnt be suprised if it was heard echoing down school corridors in the near future! Though veering on toilet humour and certainly not adopting the most appropriate tone required, the ad effortlessly attracted my attention and encouraged me to google the ad for more information!
Overall the campaign seems to have very high penetration levels, and is integrated well across many media and platforms, including many ‘strategically placed’ posters which should encourage many point of sale purchases.
I wonder will their attempt on viral marketing work? Play the ‘Dodge the Sperm’ Game here and decide for yourself. “Nobody else is gonna do the thinking for you. thinkcontraception.ie“
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Tags: advertising, TV
Categories : advertising