I must admit I find the new “Think Contraception” ads to be quite amusing, memorable and effective. The jingle is incredibly catchy and I find myself humming it to myself all the time!!??! …
“when you walk in the garden, in the garden of eden, whith a beautiful woman. la lala lla la la…”
“Sorry, do you want condoms with that?” – funny, original, to the point, and memorable. I did laugh the first time I heard the phrase and I wouldnt be suprised if it was heard echoing down school corridors in the near future! Though veering on toilet humour and certainly not adopting the most appropriate tone required, the ad effortlessly attracted my attention and encouraged me to google the ad for more information!
Overall the campaign seems to have very high penetration levels, and is integrated well across many media and platforms, including many ‘strategically placed’ posters which should encourage many point of sale purchases.
I wonder will their attempt on viral marketing work? Play the ‘Dodge the Sperm’ Game here and decide for yourself. “Nobody else is gonna do the thinking for you. thinkcontraception.ie“
